d expósito & Partners

Something we learned about during our visit to the d exposito and Partners agency was their take on planning: all strategy should start with the values of the company you’re advertising for. After that, you can start formulating the message and studying its target. Their explanation of strategy was one of the best I have heard because it really fostered a sense of cohesion throughout the entire process to give creative a very solid base.

The campaign produced would be in line with the company’s values, what makes sense to the target market, and cultural relevance. This creative strategy should also go hand in hand with the media strategy and buying. I think it was also interesting that, even though the agency is small, it does the majority of media buying in house and is an independent company.I really liked how organized the agency’s presentation was and how they divided it up in five distinct parts: planning, creative, media, PR, and HR/talent.

Each speaker was so passionate about their area of expertise, and the HR director really spoke to the personality of the company through her gracious, helpful, and kind manner. She was very welcoming to fixing us with shadow opportunities and was so open about the internship process.

The agency provided breakfast as well and really made it feel like they wanted us there. They were so prepared, professional, and gracious in their whole demeanor, from their receptionist to their last speaker. This visit was especially cool, though, because they provided us all with complimentary packets of Tajin seasoning (a client they are working with). Now, because of this visit, I am excited to use a product I was not familiar with beforehand.